Faith
Unknown where it comes from
Unbidden, worm-weaving
Inside hidden potential
Tendrils snaking into the crevices
Invading cells
And filling holes we did not even know we had
Casting a lifeline to the drowning
Helping the hopeless
Distracting the deluded
Succouring the simple-minded
With the power of anecdote
The personal testimonial
And imbuing simple correlations
Between unrelated phenomena
With the power of mystery and magic
Quasi-scientific language
Image and advertising
Belying of belief
Trading on trust
And the gap of gullibility
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